Purpose - There must be a reason for this source, either to sell something, persuade someone or argue an opinion.
Reliability - Is it from somewhere that you can depend on, such as the BBC or a website that you can rely on giving you the truth?
Currency - The source is more reliable, the more recent the date is of the source, rather than 200 years old.
Authority - Is the person that wrote the text, reliable and trustworthy, as are they a professional in the matter or not?
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